The J. Rheingold Gallery houses some of the greatest pop-culture images, shot by the premiere photographers of our generation. Founded by veteran Publisher, Jonathan Rheingold, a creator of the legendary XXL, Slam, Revolver, Antenna and RESPECT. magazines, the gallery shares his deep emotional connection to the photographic arts and the individuals that capture incredible moments—the photographers.
An award-winning integrated marketing expert, Jonathan is known for architecting creative agencies within companies such as Atlantic Records, Marvel Entertainment and a leading-edge technology company funded by Amazon Alexa Fund, SevenRooms. The Marvel Black Panther X Lexus brand partnership Jonathan conceptualized and developed is considered to be one of the most powerful product integrations and ad campaigns in the history of cross-cultural marketing.
"A defining moment in my career was when I spent the entire day with Gordon Parks in preparation for his photo shoot of the "Greatest Day in Hip-Hop History” for XXL. As the close to 200 rappers assembled across three brownstones in Harlem, an enormous shadow began to eclipse the entire shoot. Gordon could see the staff was nervous that we may loose the opportunity to document this historical moment for the cover of XXL. But then I had remembered what he said earlier in the day as he adjusted his tripod...”all we need is one good shot.” That affected me deeply. He was right. Hip-Hop once again overcame adversity and the great Gordon Parks, made history as a powerful tribute to the late great Art Kane."
In 2009 Jonathan founded RESPECT.—the photo journal of Hip-Hop culture—the first ever publication to celebrate the Hip-Hop photographer and tell their stories behind the photos. "The DJ's, the producers, the rappers...even their management were getting their shine, but no one was acknowledging the photographers, who were responsible for documenting the culture." RESPECT. was the first publication to celebrate the photo journalists and the stories behind their images.
Recently, The New York Times Lens section linked to a RESPECT. digital cover feature called, The Game Changer by Sheena Lester, featuring Jonathan’s lost photos from that great day. That story led the discovery of his work by The Gordon Parks Foundation, which they deemed to be historical. This life-changing experience opened a new chapter in Jonathan’s career — being recognized as a fine artist and being invited by The Gordon Parks Foundation to participate in “A Great Day” —an exhibition celebrating celrbrating The Greatest Day In Hip-Hop. After receiving an invitation to appear at The Schomburg Center For Research In Black Culture to discuss The Greatest Day In-Hop Hop, Jonathan was invited by the foundation to take part in an exhibition at the their gallery. His work was featured alongside Gordon’s and the legendary, late great, Art Kane — another master photographer who conceptualized and shot the “Great Day in Harlem” in 1958 for Esquire magazine.
Jonathan’s photo journey continues as he strives to document the Greatest Day In Hip-Hop as one of the most important photographic moments in pop-culture history. As the 10th anniversary of RESPECT. approaches in 2020, and with the launch of the J. Rheingold Gallery, Jonathan continues to establish himself as a top curator of Hip-Hop photography — and as a notable photojournalist.
Jonathan Rheingold Great Day,Great Man. Harlem, New York. September 29, 1998. Archival gloss print, face-mounted to Plexiglas. 50 x 50 in. The Gordon Parks Foundation, Gift of the artist, 2018.
Great Day, Great Man was donated to The Gordon Parks Foundation in celebration of the twentieth anniversary of Parks’ legendary photo shoot. It was included in the recent exhibition “A Great Day” that was installed at The Gordon Parks Foundation’s 48 Wheeler exhibition space from February 1 through March 29, 2019. The photo features Gordon Parks, hours before the legendary “Greatest Day in Hip-Hop” shoot he captured for XXL magazine.